The Circle

The cloth, before the shop.

A quiet WhatsApp channel: new African lace dessins, new colourways and short cuts, posted the day they come off the frame. Nobody sees your number.

Join the channel

A WhatsApp channel for the women who want the cloth first.

What it is

One quiet channel. No group chat, no replies from strangers, no one sees your number — not us, not the other followers. A few messages a week, and nothing else.

What goes out there

  • New dessins the day they come off the frame, before they reach the shop.
  • New colourways of the dessins you already know.
  • Short cuts left over from a run — three, four yards, one length only.
  • Dates: when a colour is being embroidered, when it ships.

How to join

Open the channel and press Follow. You can mute it or leave at any time, and nothing of yours stays behind.

If you would rather have letters

Sign up for the newsletter at the bottom of any page. Same news, slower, in your inbox.

The Circle

Or follow somewhere else.

Same cloth, same day - on Instagram, TikTok and Pinterest.

Join the channel